EMoBookTrade Project – Kick-off Meeting. Udine, 30/11/2016

30 NOVEMBER || SALA GUSMANI, PALAZZO ANTONINI || VIA PETRACCO 8, UDINE
UNIVERSITÀ DEGLI STUDI DI UDINE

 

EMoBookTrade, short for “The early modern book trade: an evidence-based reconstruction of the economic and juridical framework of the European book market”, is an ERC funded project (Principal Investigator prof. Angela Maria Nuovo, full professor of Librarianship and History of Book at the University of Udine) which aims to explore the idea – and gather the evidence to prove it – that the so-called printing revolution does not consist in a change in book-making technology but in the process, prolonged over the entire course of the early modern age, of the formation of the printed book market and the creation of readers as purchasers and consumers of books. In order to demonstrate this, the project will reconstruct the economic and legal framework of the European book market by applying an interdisciplinary approach to the economic study of book history.

By using unique and hitherto unexplored documentary evidence, this project addresses four fundamental questions relating to the growth of a fully developed book trade and the rise of a society of book consumers within the social and religious context of early modern Europe: the economic issue of book prices; the juridical and political issue of the book privilege system (which in turn influenced the process of book pricing); the management of the bookselling business (focusing on businesses in two major cities in the European book trade, Venice (Bernardino Giunti) and Antwerp (Christopher Plantin); the technique of building and managing a transnational network for book distribution and sale (analyzing  groundbreaking new evidence, an entire year (1522) of correspondence from a Venetian wholesale bookseller, Giovanni Bartolomeo Gabiano).

These four research areas will feed into an overarching project which will examine the impact of books and the access of readers to them, together with the development in patterns of cultural consumption which meant that printed books lost the luxury status which they had had throughout the incunabula period to become transformed into ‘popoluxe’ goods.

For information, please contact dr Lisa Barbiani at lisa.barbiani@uniud.it

FULL PROGRAMME

9.15 – Welcome
Prof. Maria Cristina Nicoli
UNIVERSITÀ DI UDINE – RECTOR’S DELEGATE FOR UNIVERSITY SCIENTIFIC RESEARCH

Chair
Prof. Maria Cristina Nicoli

Prof. Andrea Zannini
Prices, economies and social groups in 16th century Europe

Prof. Ian Maclean
Gaspare Bindoni’s catalogue of books from the Frankfurt Fair, 1601

 

11.00
Chair
Dr Goran Proot

Dr Cristina Dondi
15c Booktrade: where we are

Prof. Neil Harris
Affordable books? Money and prices in the Zornale of Francesco de Madiis

Prof. Angela Nuovo
“The early modern book trade: an evidence-based reconstruction of the economic and juridical framework of the European book market” ERC project. Sources, methodology and objectives

 

14.15
Chair
Prof. Angela Nuovo

Dr Goran Proot
An analysis of prices established by Christopher Plantin and Jan Moretus I for their publications in the period 1580–1610

Dr Francesco Ammannati
Book prices and consumption patterns in the Late Renaissance: problems and prospects

Dr Flavia Bruni
Bound or loose. Making sense of price annotations on early printed books

Dr Giliola Barbero
The circulation of Bernardino Telesio’s works through personal, institutional and commercial networks

Dr Erika Squassina
The privilege system in Venice (1469-1545)

 

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